We are EDUFU

We’re a team of psychologists and coaches driven by the idea that the best work is born from curiosity, bravery, and fun. Our values direct everything we do.

Our Team

Our Team

EDUFU (pronounced Edu-Fu) was founded by Dr John P. Mills, Kyran Clements, and members of That Awfully Good Community Interest Company. Within our immediate team, we have a wealth of experience in education (e.g., 10+ years in UK HE), coaching (e.g., 25+ years professional coaching), and research (e.g., 19+ years research experience).

We've Done Our Research

We've Done Our Research

Our programmes blend decades of psychopedagogical research with storytelling from some of the greatest moments in sporting history.

Why sport, you ask? If we look at the most watched television events in recent history, every country’s top 20 is dominated by sport. By any measure, sport matters. It also provides a framework for us to introduce difficult concepts in a fun, engaging, and memorable way.